MENTOR & LEADER
Building stellar teams, fostering accountability, and driving success through hands-on management and advocacy.
STRATEGIC PARTNER
Fostering strong cross-functional partnerships, aligning with leadership, and creating seamless customer experiences.
SYSTEMS THINKER
Resourceful and detail-oriented, implementing efficient systems and libraries to streamline processes and consistency.
CREATIVE DIRECTOR
Leading design teams, elevating brands with creativity and clarity, and enhancing audience relevance and emotional resonance.
CREATIVITY
Work should set a high bar for creative excellence to inspire people.
CLARITY
Work should be clear in its storytelling to resonate.
CONSISTENCY
Work should be distinct and cohesive to build brand awareness.
CONVERSION
Work should promote action to move metrics.
Cause for celebration
Asana’s celebration creatures get a glow up
4 min read
It's a new dawn
Creating the art direction for a CRM platform
6 min read
Shirts of belonging
Artist-designed shirts for employee belonging groups
4 min read
7 logo letterforms to let go of
Overused altered letterform designs in wordmarks
7 min read
Shaping an icon
Creating a new icon style for Zendesk
7 min read
Help center of the universe
Branding the help center of a company that makes help centers
4 min read