Report
Website
Social
Creative director
Kristyn Braden, art direction
Abheeth Salgado, web design
Tara Vajra, producer
Aubrey Rogers, producer
Stout Design, Inc., illustration
Greg Elzerman, motion manager
Nat Leonoudakis, motion
Teresa Yang, motion
Regina Mullen, promotion copy
Emily Anne Epstein, head of editorial
Nick Lucchesi, executive editor
Whitney Vige, managing editor
Jasmine Girn, operations
Brief
Create Asana’s annual global trends report, an authoritative index revealing what is working and what is broken in modern work. Based on insights from nearly 10,000 global knowledge workers, the report needed to support thought leadership, press, sales enablement, and pipeline.
Development
We evolved Anatomy of Work into a typography-forward, content-led system designed to make complex research feel human and readable. An expressive imagery system combining custom illustration, photography, and data visualization allowed each insight to stand on its own while reinforcing a cohesive, premium narrative.
Final
The Anatomy of Work Global Index launched as a multi-channel research platform anchored by a flagship report and supported by a high-impact landing page, sales assets, and campaign creative. The final experience balanced editorial clarity with enterprise credibility and was built to perform across web, press, and pipeline.
Results
26k
global visits in first three weeks
2k+
report downloads
342
first-touch MQLs
